5 Ways to Learn Digital Marketing Skills for Your Small Business in Brisbane

Image of coffee mug saying "begin" to encourage small business owners to learn digital marketing skills

And the best part is, they’re all free – let the learning begin!

There is a lot of helpful digital marketing information floating around online that’s free to learn. Especially if you’re new-ish to the whole digital thing and you want to learn the basics. Here’s a quick round-up of the five options I think are worth looking into as a small business owner in Brisbane:

1. Google’s Digital Garage

Want to know everything about digital marketing from woe to go? The Fundamentals of Digital Marketing by Google’s Digital Garage is forty hours worth of video tutorials covering all of these skills:

  • Analytics and data insights
  • Business strategy
  • Content marketing
  • Display advertising
  • E-Commerce
  • Email marketing
  • Local marketing
  • Mobile
  • Search Engine Marketing (SEM)
  • Search Engine Optimisation (SEO)
  • Social media
  • Video
  • Web optimisation

Phew!! That’s a lot but it’s a great place to get started. If you haven’t got a spare forty hours up your sleeve, another option for more “on-the-go”, quick, bite-sized sessions (but also free) is the Google Primer app. Do you think that counts as an extra way to learn digital marketing? (please say no as I don’t want to change this article’s headline now).

HOT TIP: If you’re writing your own content, they say odd numbers perform better in list articles than good ol’ even numbers.

2. Lynda.com (also known as LinkedIn Learning) through the Qld State Library

There are some really high-quality digital marketing courses available for FREE here.

In fact, the site offers over nine hundred marketing courses that you can do all from the comfort of your own home. For access, sign-up for membership with the Queensland State Library (also FREE). To do this, you have to be a Qld resident. C’mon Brisbanites – make the most of this marketing treasure trove that’s right at your fingertips!

3. Charles Sturt University – Free Short Course on Digital Marketing

A five-week short course with pre-recorded webinars. The course guides you through preparing your own digital marketing strategy and comes with templates, links to useful resources, information on the Australian Privacy Principles and the truth about Search Engine Optimisation: being that nobody really knows how Google’s algorithm works but there are tried and tested methods to use that are more likely to get positive results.

4. Hubspot Academy

Chock-full of info especially about inbound, content and social media marketing. A lot of focus on using Hubspot’s software (they be running this free training after all) but nevertheless, some solid digital marketing principles are covered here.

5. Facebook Blueprint

Ok so not wholistic digital marketing training (the pressure was on to get this list to 5) but very helpful when you want to know how to run your first Facebook or Instagram ad yourself.

As you would expect, free courses by the likes of social media and tech giants are focussed on their products. But like any expert advice, take what you want from it and know when to take it with a grain of salt. With or without salt, there’s still plenty of gold to be had with these five learning options for the D.I.Y. small business marketer.

If you don’t have the time for a forty-hour in-depth course or just want a hand with some of your digital marketing, that’s what I’m here for. Send me an email now and let’s chat about ways to get your business out there for more clients and customers to see.