Physio social media represented by social icons on a swiss ball, yoga mat and dumbbells

Easy Social Media Ideas for Your Physio Clinic

When running a physio clinic, the last thing you probably feel like doing is coming up with another social media post. Don’t worry because I’ve found five, brilliant post types that you can use right now to engage with your audience.

The 5 types of posts that I’m about to share with you have shown themselves to be very good at generating likes, comments and shares on top-performing social media accounts. They are also AHPRA compliant.

1. Share events that interest your patients

If there are upcoming sporting or community events that your patients might be interested in – share them to your page. 

While in-person events are limited at the moment due to COVID-19, there are plenty of interesting virtual events on offer. One example is 42k Your Way. It’s a virtual marathon challenge where people choose to do it their own way – for example, walk 1.35km each day for 31 days or cycle 21km over two days.

Remember to share events that also complement your unique physio services – for example, if a noteworthy ballet company is performing in your area soon, share the event. It shows that you are actively interested in dance which helps builds trust with potential dance physio clients.

2. Give shouts outs to patients participating in events

Celebrate patients who’ve signed up for challenging sporting and physical activity events (with their written permission, of course!). It helps to build a sense of community around your clinic and the featured patients are more likely to share posts with their friends and family. This is an easy way to increase your exposure to more potential patients.

3. Staff shout-outs are perfect for physio social media

Share posts about staff members participating in sporting or community events (again, with their written permission, of course!). It shows that your team walks the talk and are an active part of your community.

4. Highlight your unique services

If you are the only physio in your area that offers a certain service – feature it often on your social media. For example, if your clinic is the only one that offers hydrotherapy; share more posts about it, like what a typical session involves, potential benefits, and available appointment times.

5. Show the ins and outs of running assessments

Posts showing how running assessments work appeared to consistently get engagement on social media. Maybe it’s because nearly a quarter of Aussies go running or jogging.

In physio social media, be a pillar of the community

If you only take away one thing from this article, it’s this: Focus your social media on your community. Whether it be through celebrating local events in your area or creating a sense of community for those who visit your clinic, community is where it’s at.

Need more help with your social media? Get in touch and let’s chat about how to make the most of your clinic’s social media.

Image of coffee mug saying "begin" to encourage small business owners to learn digital marketing skills

5 Ways to Learn Digital Marketing Skills for Your Small Business in Brisbane

And the best part is, they’re all free – let the learning begin!

There is a lot of helpful digital marketing information floating around online that’s free to learn. Especially if you’re new-ish to the whole digital thing and you want to learn the basics. Here’s a quick round-up of the five options I think are worth looking into as a small business owner in Brisbane:

1. Google’s Digital Garage

Want to know everything about digital marketing from woe to go? The Fundamentals of Digital Marketing by Google’s Digital Garage is forty hours worth of video tutorials covering all of these skills:

  • Analytics and data insights
  • Business strategy
  • Content marketing
  • Display advertising
  • E-Commerce
  • Email marketing
  • Local marketing
  • Mobile
  • Search Engine Marketing (SEM)
  • Search Engine Optimisation (SEO)
  • Social media
  • Video
  • Web optimisation

Phew!! That’s a lot but it’s a great place to get started. If you haven’t got a spare forty hours up your sleeve, another option for more “on-the-go”, quick, bite-sized sessions (but also free) is the Google Primer app. Do you think that counts as an extra way to learn digital marketing? (please say no as I don’t want to change this article’s headline now).

HOT TIP: If you’re writing your own content, they say odd numbers perform better in list articles than good ol’ even numbers.

2. Lynda.com (also known as LinkedIn Learning) through the Qld State Library

There are some really high-quality digital marketing courses available for FREE here.

In fact, the site offers over nine hundred marketing courses that you can do all from the comfort of your own home. For access, sign-up for membership with the Queensland State Library (also FREE). To do this, you have to be a Qld resident. C’mon Brisbanites – make the most of this marketing treasure trove that’s right at your fingertips!

3. Charles Sturt University – Free Short Course on Digital Marketing

A five-week short course with pre-recorded webinars. The course guides you through preparing your own digital marketing strategy and comes with templates, links to useful resources, information on the Australian Privacy Principles and the truth about Search Engine Optimisation: being that nobody really knows how Google’s algorithm works but there are tried and tested methods to use that are more likely to get positive results.

4. Hubspot Academy

Chock-full of info especially about inbound, content and social media marketing. A lot of focus on using Hubspot’s software (they be running this free training after all) but nevertheless, some solid digital marketing principles are covered here.

5. Facebook Blueprint

Ok so not wholistic digital marketing training (the pressure was on to get this list to 5) but very helpful when you want to know how to run your first Facebook or Instagram ad yourself.

As you would expect, free courses by the likes of social media and tech giants are focussed on their products. But like any expert advice, take what you want from it and know when to take it with a grain of salt. With or without salt, there’s still plenty of gold to be had with these five learning options for the D.I.Y. small business marketer.

If you don’t have the time for a forty-hour in-depth course or just want a hand with some of your digital marketing, that’s what I’m here for. Send me an email now and let’s chat about ways to get your business out there for more clients and customers to see.